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What is Personalisation?
Personalisation means:
Finding new collaborative ways of working and developing local partnerships, which produce a range of services for people to choose from and opportunities for social inclusion.
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Tailoring support to people’s individual needs.
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Recognising and supporting carers in their role, while enabling them to maintain a life beyond their caring responsibilities.
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A total system response so that universal and community services and resources are accessible to everyone.
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Early intervention and prevention so that people are supported early on and in a way that’s right for them.
Personalisation means starting with the individual as a person with strengths and preferences who may have a network of support and resources, which can include family and friends. They may have their own funding sources or be eligible for state funding. Personalisation reinforces the idea the individual is best placed to know what they need and how those needs can be best met. It means that people can be responsible for themselves and can make their own decisions about what they require, but that they should also have information and support to enable them to do so. In this way services should respond to the individual instead of the person having to fit with the service. This traditional service led approach has often meant that people have not received the right support for their circumstances or been able to help shape the kind of help they need. Personalisation is about giving people much more choice and control over their lives.
What is a direct payment?
A direct payment is a means-tested cash payment made in the place of regular social service provision to an individual who has been assessed as needing support. Following a financial assessment, those eligible can choose to take a direct payment and arrange for their own support instead. The money included in a direct payment only applies to social services.
What is an individual budget (IB)?
Unlike direct payments, an IB sets an overall budget for a range of services, not just from social care, from which the individual may choose to receive as cash or services or a mixture of both.
What are the implications for the Voluntary Sector service providers?
Managers within the Voluntary Sector who are service providers need to ensure they have a personalised approach to service delivery and in monitoring person-centred outcomes for the individuals using the services. For all service providers developing and delivering personalised services means:
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The individual is the primary focus.
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There is a vision and strategy for continuously improving services based on the experiences of people who use the service.
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Resources are used flexibly, including staff.
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Staff are supported to think about their roles in new ways.
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A learning, person centred culture and listening mind-set is encouraged to flourish at every level.
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Ways of working particularly policy and planning systems, and governance arrangements promote cultural change.
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Building co-productive, problem solving relationships with people who use the service, carers, care managers and commissioners, and the wider community.
What is happening in Rotherham?
Over the last 18 months a number of visioning events have been organised to keep service users and providers informed and involved in the process.
A Personalisation Working Group has been set up where a number of Voluntary Sector organisations who are members of the Adult Services Consortium meet on a monthly basis to discuss current issues and what may affect them in the future. It identifies support that the organisations may required to enable them to provide their services under this agenda.
RMBC Neighbourhood and Adult Services have developed a Personalisation programme structure which consists of a number of planning groups. Most of the planning groups have a Voluntary Sector representative. Information from the planning groups is feedback through the Personalisation Working Group. Click here to see a copy of the structure and who sits on the planning groups.
Useful Websites:
Social Care Institute for Excellence www.scie.org.uk
Dept of Health www.dh.gov.uk
National Centre for Independent Living www.ncil.org.uk
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