Overview of the Post:
This is a fantastic opportunity to join a dynamic and person-focussed charity dedicated to supporting and empowering disabled people, their families and carers in the Barnsley community. As our Marketing & Communications Officer, you will play a key role in shaping and delivering our marketing strategy, growing brand awareness, and ensuring our message reaches the right audiences in an engaging and impactful way.

Working closely with colleagues across the organisation, you will create compelling content, manage digital channels, and promote our services to enhance our reach and strengthen our connections in Barnsley. This role is perfect for a proactive individual who is passionate about the possibilities for DIAL’s future marketing.

Key Responsibilities:
- Assist in developing and executing a comprehensive marketing and communications plan that aligns with the charity’s overarching goals and values.
- Plan, create, execute and manage integrated marketing campaigns to promote services, events and fundraising initiatives, ensuring that all communications adhere to our Brand Guidelines.
- Create engaging promotional materials, including posters, social media images, leaflets, roller banners, and booklets using Canva.
- Promote the charity’s services and build brand awareness across various social media platforms
- Monitor and manage all social media channels, appropriately responding to comments as well as creating, scheduling and analysing engaging content.
- Regularly update and monitor the charity’s website, such as adding events, updating web pages and tracking analytics via WordPress.
- Create and send regular newsletters with organisational and community updates, tailored to both client and stakeholder audiences, and measure their effectiveness.
- Contribute to the review of policies and procedures relating to marketing and communications as required
- Promote our services at events in the community.
- Assist the management team with tasks that support the overarching organisational strategy, providing marketing guidance as required.
- Undertake any other duties commensurate with the role as requested by management.